Imagine you are watching a video about marriage. It starts with the couple in a wedding. Then, it shifts to a dating scene and back to the wedding dinner. All you see is inconsistency without a given sequence. How would you rate the video? Certainly, it will be boring, and you will not watch it up until the last minute.
Now, take the same scenario in your explainer video. Instead of introducing your company, followed by your products and benefits, you talk about the benefits shift to some information about your business. You follow the same trend until the end.
With such a video, all you will put in audience mind is incomplete and confusing information. As a result, your explainer video goals will not be achieved.
If you want to gain from explainer videos, you must ensure they are well-organized. They should have a clear introduction, information about your products and benefits in a way that is wooing and interesting.