With the rise of e-commerce stores and the world of shopping online, more and more explainer videos are all over the internet, and there is a very good reason for that and that is that they actually work. This is a marketing tool that has quickly become a staple of every ecommerce owner because of the fact that research has shown that people are way more likely to purchase something online after seeing how it works and that’s exactly what product explainer videos do. There are definitely a few different factors that will help you sell even more and that you should definitely put in your video, and in this article, we will talk about a few of them.
Create an issue
When you are in the process of writing the script, something that you should focus on is how to give the product a better meaning and you can do that by simply pointing out a certain issue that your target audience may be facing on a daily basis. By doing this you will be able to present your product or service as the solution to that problem, which will make people want to buy the product even more.
Make the product seem useful
This goes hand in hand with the previous factor, and that is that the product needs to seem useful to the customer. When making product explainer videos is it important to make your product or service seem important and as something that will help the customer improve their day to day life. This will make the product more appealing and seem as a necessity, rather than just a thing they need to own.
Show the advantages of your product
When you are selling something, chances are that you there are a ton of different products out there that claim to do the same thing, and the only thing that a customer needs in order to go the other brand is a better price. That is why it is important that you find a way in which you will make customers see the clear difference between your product and the competitors’ products in a kind of light that makes your product take the advantage. This, combined with a great price, will automatically give you the upper hand and will make you the first choice for your customers.
When you create product explainer videos, you don’t have a lot of time to say everything that you want to say about your product, and that’s totally okay because all you need to say are the things that will make your product look as good and as important as possible. Take our advice that we have given you above and you will ensure that people will be even more enticed to buy from you after only watching a single video, and that will make all of the hard work worth it.
Really liked this HuffPo article on #VideoMarketing trends. SPOILERS-ONE OF THEM IS EXPLAINER VIDEOS AND WE DO THOSE A LOT!
Three Video Marketing Trends That Will Take Off in 2018https://t.co/R9msPsog9z
— Perfect Chaos Films (@PChaosFilms) 24 de febrero de 2018