Increasing your site visits and conversion rates is one of the overall objectives of having an explainer video. You aim at informing the audience about your products and the benefits they will earn from them. However, your productexplainer videos may not be beneficial to your website or enhance its performance if they are ugly and disorganized.Remember, these videos are your pitch that will convince the customers and prospects to buy your brands. Essentially, explainer videos work best for an audience who do not love reading. So, they must be excellent if not perfect. To achieve this, you must avoid the following mistakes:
A. CREATING DISORGANIZED VIDEO
Imagine you are watching a video about marriage. It starts with the couple in a wedding. Then, it shifts to a dating scene and back to the wedding dinner. All you see is inconsistency without a given sequence. How would you rate the video? Certainly, it will be boring, and you will not watch it up until the last minute.
Now, take the same scenario in your explainer video. Instead of introducing your company, followed by your products and benefits, you talk about the benefits shift to some information about your business. You follow the same trend until the end.
With such a video, all you will put in audience mind is incomplete and confusing information. As a result, your explainer video goals will not be achieved.
If you want to gain from explainer videos, you must ensure they are well-organized. They should have a clear introduction, information about your products and benefits in a way that is wooing and interesting.
B. TALKING ABOUT YOUR COMPANY OTHER THAN THE BENEFITS YOUR PRODUCTS WILL HAVE ON THE CUSTOMERS
Explainer videos are not an opportunity to give a history of your company. Rather it is a chance to explain to your customers and prospects what they will gain from your products. As such, you should avoid taking a large duration of your video to talk about your company.You should focus on helping your audience to understand their problems, causes, and the reason why your products are the answers to them. Also, do not keep talking about your brands and how smart and beautiful they look. Explainer videos are not your branding strategy. They are part of FAQ answers.So, whenever you are crafting your videos, ensure they meet the conditions of frequently asked questions to catch the audience attention.
C. PICKING THE WRONG EXPLAINER VIDEO TEMPLATE
D. HAVING AIMLESS VIDEOS
Like written content, explainer videos must be destined for a given purpose. You must give quality and relevant information that will lead to defined results. Also, you must tell the audience what to do and actions to take. If you desire to reach more audience, you must ask them to share. Also, if you want them to buy your products, you have to tell them to do so. Otherwise, if your videos are aimless, you won’t gain anything from them.
All in all, you must avoid the above mistakes if you want your explainer videos to be productive.