Explainer videos have become one of the best and most used type of marketing regardless of the type of business. However, choosing the right type of video can be tricky and since this is something that can be quite the investment, especially if you are a newer brand, making the wrong choice could mean a complete waste of your money. Not every style of explainer is suitable for every type of product or service, which is why in this article we will give you a few great types of videos and exactly what they would be useful for.
A Live Action+ Animation style video
You have probably heard of a live action explainer and you have also, most likely, heard of and animated explainer. When you combine the two you get a great combination that can result in a very unique video. The way that this video is put together is by filming the real people, or actors, and their interaction as you normally would and then simply adding the animations during the cutting of the video. This is a great type of explainer that is absolutely perfect for any B2B company because they are the perfect way for your business to connect to the audience on a more personal level.
Infographic style video
If you have heard of typography style explainer videos, then you know that they are based on a great font that is animated in order to engage the audience. The infographic style is pretty similar, except it adds different images and characters in order to allow you to present any statistical data in a way that is both informative and attractive. These videos are very suitable for any educational purpose as well as for B2C companies that really want to educate their audience about their business or product while keeping them completely entertained.
Cut Out Animation style video
This is actually a form of stop motion explainer video and it is a technique that requires you to use a camera in order to shoot a series of images that can be either hand-drawn or simply digitally drawn, depending on what you prefer. After you have the images and the shots, all you have to do is put them in a sequence in order to create the animated effect. This type of video is perfect to use if you want to tell a story and because it combines all of the benefits that you would get from a cartoon style video as well as a stop motion video this is a style that would suit any B2C company perfectly. Using this type of video you have a great chance of creating strong bond with the customer while entertaining them with the explainer.
Using a tool like explainer videos is definitely a great idea for anyone that really wants to boost the revenues of their business and to just market themselves in a great and entertaining way. Definitely take the time to go through this list and see which category your business belongs to because that way you will find the right style of video for you with ease.