Explainer videos are great for connecting with your people, sharing information about your business, and increasing brand awareness. Here is how to make the most out of explainer videos!
When it comes to speaking and connecting with your target group, there is no doubt that explainer videos are one of the best ways to do it. They help explain a certain product, process, or a complicated concept in a way that that is understandable and makes more sense to the viewers.
By using the artistic video production and the modern technology of animation, you can effectively reach people that you might never reach in any other way with strategically and well-planned explainer videos.
There are good and there are great explainer videos, there are high-quality videos and there are videos of poor quality, there are successful videos, and there are bad ones. If you want to create a great, high-quality, successful, and effective video, you need to work really hard.
Here is how to make the most out of explainer videos:
- Create value – The first thing you need to do is create a real value for your people. Think about what is essential to your market and why all of these people should come to your website, visit your company, and purchase your product or services. Value can be created in different ways including offering free guides and tutorials on how to get the most out of your products, and etc.
- Make it fun – If you want your video to be memorable you need to insert some humor in it. If you can find a way to create a fun explainer video that will explain something you will certainly improve the end results. Explainer videos are meant to be informative, but they also should be engaging, creative, and fun.
- Combine it with motion graphics – You have created a high-quality and great video and now you are looking for a way to spice it up a bit? Look no further and combine it with motion graphics. Moving graphics that highlight your video may increase the level of interest in your content, as well as, your video message.
- Be natural in your approach – The way you present the explainer video in front of your people is really important. They will make a judgment based on the way you create and serve up your content, so make sure to be as natural as possible.
Also, don’t forget to make it visual, use animation, and create great video description. Have fun!
— Shathu, an Ⓐrtist (@shathu_entayla) 25 de febrero de 2018